More than translation: application and software localization form a perfect combination of language and technology.
It combines "creation" with "translation". Creation dominates translation to form sentences that match the language habits of the target readers.
Transcreation translation converts one language into another, while transcreation extracts the main idea and connotation of the original text to the maximum and then integrates them with the cultural background of the target language. This is the biggest difference.
Transcreation is usually used in website content creation, promotional writing, marketing, and so on. In transcreation, we create on the basis of the original meaning and tone. The content is conveyed in a more native way. It is new but fits the reading habits of the local audience and resonates deeply with the target readers.