Travel and Culture
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Tourism Resources
Natural Landscapes, Urban Landmarks, Themed tourism Products, World Cultural Heritage Sites, Tourism Cultural IPs, Niche tourism Products
Hotel and Catering
Itinerary Services, Hotel Catering, Scenic Area Operations, Visa Support, Digital Integration, AI-powered travel planning
Culture and Creativity
Cultural Tourism Integration, Digital Travel Companions, Cultural IP, Film/Animation IP, Heritage IP Licensing, Cultural Derivative Products, Digital Art Exhibitions
Style, tone, and evocative messaging are enriched by a thorough grasp of sector-specific terminology.
Scenic Area App Interfaces, Map Annotations, Park Signage, Cultural Performance Subtitles, Metaverse/VR Scene, Cross-Border Service Support
Introduction to Traditional Craft, Historical Content of Attractions, Exhibit Descriptions, Festival and Customs Guide, Religious Signages
Cultural Product Promotion, Online Product Content, Creative Background Introductions, Product Descriptions, Multilingual Shopping Guides
Tourism Guidebooks and Manuals, On-line Product Descriptions, KOL Content, International Exhibition Materials, Social Media Copy
The "China-Europe Cultural Tourism Dialogue" project is an international cooperation initiative proposed by China Tourism Association. It aims to enhance the exchange of development experience among tourist cities across the world.
We designed and typeset the posters and translated creative slogans and travel guides.
Cultural tourism enterprises usually adopt two models when expanding globally: the light-asset model and the heavy-asset model.
The light-asset model enables flexible operations through methods such as technology transfer and brand licensing. The heavy-asset model, by leveraging favorable land costs overseas, means to invest directly in cultural tourism projects through direct investment and mergers & acquisitions.
Cultural communication is more than just
one-way brand promotion; it's a deep
dialogue with consumers. It's a carefully
crafted brand narrative based on a thorough
understanding of the target market's cultural
context, allowing the local context to speak
for itself.
We are developing simplified Chinese
brochures for Milan, Italy; Vienna, Austria;
Montpellier, France; Maastricht, Netherlands;
Flemish, Belgium; Bosnia and Herzegovina,
Germany; Horsens, Denmark; and Sheffield, UK.
Language Brings Out the Voice of Landscape
We helped 21 international cultural and tourism enterprises in localizing their brochures into Chinese tailored for local readers and provided multilingual subtitles for 16 promotional videos.
In the future, as China's cultural and tourism industry continues to interact dynamically with the world, we will remain dedicated to sharing the story of China's culture and tourism with a global audience.